![]() The model helps institutions choose which markets and business units to finance on the basis of two features-competitiveness and market attractiveness with the fundamental drivers for these factors being market share and growth rate respectively. Effective implementation of the BCG model helps the institution of higher education to achieve the finest status from the viewpoint of competitive positions in the market. The work describes and explains the BCG portfolio matrix model to assess five Ghanaian university programs. ![]() ![]() 7)1: 964-973] AMERICAN JOURNAL OF MULTIDISCIPLINARY RESEARCH © 2018 AMERICANAJOURNALS | Volume 7 | Issue 1 | ABSTRACT With regards to the competitive environment for consumer demand, it is imperative for organizations to utilize reputed models for tactical resource allocation to different strategic business units and products. ![]()
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